This Lausanne based Sino-Swiss agency approached us to create a brand that would communicate a strong presence to a Chinese audience.
Adopting the colors denoting happiness, success, and good fortune in Chinese culture, but also the red of Swiss flag, we employed the Chinese character that symbolises 'moving forward'
The resulting brand identity effectively communicates a strong and positive presence to the intended audience, reflecting the agency's unique blend of Chinese and Swiss values and expertise.
WHAT WE DID: BRANDING, OFFLINE
Zermatt, CH 3920